top of page
xiao shi: legend
user interface | web design
tools: Photoshop, Illustrator, After Effects
team: individual, writing by Audrey Zhao
How can we use digital storytelling to communicate lore?
XIAO SHI: LEGEND began as a simple backstory behind the fashion line my team and I created for Lunar Gala 2023, later evolving into a web interface that introduces users to characters and storylines in a fictional universe. The story draws from archetypes in ancient Chinese folklore, using visual systems to create an immersive and imaginative experience.
bottom of page