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xiao shi: legend

march 2023

user interface | web design

tools: Photoshop, Illustrator, After Effects
team: individual, writing by Audrey Zhao

How can we use digital storytelling to communicate lore?


XIAO SHI: LEGEND began as a simple backstory behind the fashion line my team and I created for Lunar Gala 2023, later evolving into a web interface that introduces users to characters and storylines in a fictional universe. The story draws from archetypes in ancient Chinese folklore, using visual systems to create an immersive and imaginative experience. 

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