brand identity | product packaging | social media
tools: Photoshop, Illustrator, Fcpx
KAMI is a Studio Ghibli-themed cosmetics and skincare brand that is gentle, every day, and delightful. It focuses on bringing beloved stories to life using naturally sourced formulas meant to bring joy and youth back into beauty.
I worked as the sole designer to establish a cohesive brand identity across physical and digital deliverables. I assembled the art direction for themed collections based on different Ghibli films, including the style guide, packaging, website, and social media content.